Privacy Policy & HIPAA Notice

1. Introduction

This Privacy Policy describes how Paulina Kaiser, MD ("we," "us," or "our") collects, uses, and protects information when you visit paulinakaiser.com (the "Website"). We are committed to protecting your privacy and handling your information responsibly.

This policy applies to information collected through the Website only. Clinical care and communications through our patient portal (SimplePractice) are governed by our Notice of Privacy Practices under HIPAA, referenced below.

2. Information We Collect

Information You Provide

• Contact form submissions: first name, last name, email address, phone number, preferred contact method, and message content
• Any information you voluntarily provide when contacting us by phone or email

Information Collected Automatically

• Anonymized analytics data: page views, referral source, device type, and country (no personal identifiers)

Information We Do NOT Collect

• We do not collect health information, diagnoses, treatment details, or insurance information through this Website
• We do not use cookies that track individual users across websites

3. How We Use Your Information

• To respond to your inquiries and contact form submissions
• To improve the Website experience based on anonymized usage patterns
• To send you requested information, if applicable, with your consent

We do not sell, rent, or share your personal information with third parties for marketing purposes.

4. HIPAA Notice of Privacy Practices

As a licensed healthcare provider, Dr. Paulina Kaiser is a covered entity under the Health Insurance Portability and Accountability Act (HIPAA). Our full Notice of Privacy Practices describes how your Protected Health Information (PHI) may be used and disclosed in the course of clinical care, and your rights regarding that information.

The Notice of Privacy Practices is provided to all patients at the start of treatment through our secure patient portal (SimplePractice). You can also view the full Notice of Privacy Practices (PDF). It covers:

• How your health information may be used for treatment, payment, and healthcare operations
• Your right to access your medical records
• Your right to request amendments to your records
• Your right to an accounting of disclosures
• Your right to request restrictions on certain uses
• Your right to receive confidential communications
• How to file a complaint if you believe your privacy rights have been violated

Important: This Website is for general informational purposes only. No Protected Health Information is collected, stored, or transmitted through this Website. For secure clinical communications, please use the patient portal or contact the office directly.

5. Cookies & Analytics

This Website uses the following analytics services to understand how visitors interact with our content and to improve the user experience:

• Google Analytics 4 (GA4): We use GA4 to collect anonymized usage data including page views, session duration, referral sources, general geographic region, and device type. GA4 uses first-party cookies to distinguish unique visitors. No personally identifiable information is collected. IP addresses are anonymized by default. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
• Microsoft Clarity: We use Clarity to understand how visitors navigate the Website through aggregated heatmaps and anonymized session recordings (scroll depth, click patterns). Clarity does NOT capture any text you type into forms, and all form inputs are automatically masked. No personally identifiable information, health information, or Protected Health Information is captured. You can learn more about Clarity's privacy practices at clarity.microsoft.com/terms.

We do not use Facebook Pixel, retargeting pixels, or any advertising-related tracking technology. We do not share analytics data with advertisers or data brokers.

You may decline non-essential cookies when prompted by our cookie consent banner. If you decline, analytics tools will not be loaded.

6. Third-Party Services

The following third-party services are used in connection with this Website:

• Vercel: Website hosting. Vercel processes web requests to deliver the Website. No Protected Health Information is stored on or transmitted through Vercel.
• SimplePractice: Patient portal and booking system (embedded widget). SimplePractice maintains its own HIPAA compliance and Business Associate Agreement. All patient data remains within SimplePractice's secure environment.
• Google Analytics 4: Anonymized website analytics for understanding visitor behavior. Uses first-party cookies. No personally identifiable information is collected. Google Privacy Policy.
• Microsoft Clarity: Anonymized session recordings and heatmaps for understanding how visitors navigate the Website. All text input is masked and no personally identifiable or health information is captured. Microsoft Privacy Statement.

7. Your Rights

You have the following rights regarding your information:

• Right to access: You may request access to the personal information we have collected about you.
• Right to deletion: You may request that we delete any personal information we hold.
• Right to opt out: You may opt out of any communications at any time.

If you are a California resident, you may have additional rights under the California Consumer Privacy Act. To exercise any of these rights, please contact us using the information below.

8. Data Retention

• Contact form data: Form submissions are sent as email notifications and are not stored on the Website servers.
• Analytics data: Retained per our analytics provider's standard retention policy (anonymized, aggregated).

9. Children's Privacy

This Website is not directed at individuals under the age of 13. We do not knowingly collect personal information from children. Dr. Kaiser's practice treats adults aged 18-64.

11. AI-Generated Content Disclosure

Some content on this Website, including blog articles and educational materials, has been created with the assistance of artificial intelligence tools. All AI-assisted content is reviewed for clinical accuracy by Dr. Paulina Kaiser, a board-certified psychiatrist, before publication.

While we strive for accuracy, medical knowledge evolves and individual circumstances vary. Please consult directly with a qualified healthcare provider for advice tailored to your situation.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be reflected by updating the "Last updated" date at the top of this page. Continued use of the Website after changes are posted constitutes acceptance of the updated policy.

13. Contact Information

For questions about this Privacy Policy or to exercise your privacy rights, please contact: